Trends, Style and Fashion- Priyanshi Parikh

Trends, Style and Fashion

I love fashion, and I love designing dresses. In fact, I have been in this for more than four years now. But I always felt,” life may Kuch to missing tha.” So, I decided to fuse my passion for environment and fashion. With a lot of sleepless nights and long discussions with myself, I decided to start my brand, Re.flaunt, which is not your regular clothing brand, it uses eco-friendly and vegan fabric.

I wish I could say that it was a success for me since the beginning, but as they say,” life may sab kuch aasani se nhi milta.” For the first two months, Re.flaunt had fewer sales. It broke my heart to see that I had created something with so much effort and love might have to get closed. I was so disheartened that I couldn’t concentrate and didn’t work on Re.flaunt for at least half a month. Thankfully, I have a very supportive husband, and he is there to lift me and put me back on my feet whenever I fall. With his support and motivation, I decided to restart my work and keep on going until I got some kind of result.

Like I had said, “Re.flaunt isn’t your regular clothing brand”. It is also different from other eco-friendly fashion brands. I have been careful with my price range which does not exceed more than four thousand, and you also get hand-embroidered designs on your piece of clothing. Afterall, I do understand the value of quality as well as the price.

There is a saying, “When you want something, all the universe conspires in helping you achieve it.” I guess, the universe did conspire for me. I wanted my brand to flourish, and eventually, it did. I still aim to achieve higher and will keep on building it. I am a strong supporter of home-grown brands after all agar India may reh rahe ho toh India ka he pehana chahiya na. Re.flaunt’s journey was a bit rocky initially, but now that the high tide is over and the calm has set upon the sea, I hope to see my ship sailing smoothly and reach its desired destination. I have learnt one thing from my experience that whenever you start a business, don’t give up. There will come a time when all your efforts will pay and tumne jitta Diya tha use double vaapis milega.

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